Outreach Wisdom from Nick Cooney

Nick Cooney's book, Change of Heart: What Psychology Can Teach Us About Spreading Social Change has been getting some good press out there. It's certainly on my list, but I still have a few books ahead of it in the queue.

In the meantime, I was able to take a few minutes to read some of Cooney's insights in a piece he did for Vegan Outreach. Check it out.

But expressing my own beliefs isn’t the reason I go leafleting. I leaflet because I want to change other people’s behaviors.
-Nick Cooney, "What Psychology Research Can Tell Us about Vegan Outreach Booklet Titles"